Beauty Industry

International Presence at CPNA

There will be a global presence at the upcoming Cosmoprof North America show.

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By: Jamie Matusow

Editor-in-Chief

The eleventh annual Cosmoprof North America (CPNA) will include exhibitors from 38 countries. There will be eight official Country Pavilions and a contingency of foreign buyers from six different countries.

CPNA’s International Buyer Program serves as a liaison between international buyers and exhibiting companies. The program allows qualified buyers from abroad to attend the show and meet exhibitors with matching profiles; these one-on-one meetings take place on the show floor throughout the three-day event. The 12 buyers from countries including Argentina, Brazil, Canada, India, Mexico and Panama come to CPNA with the mission of finding new beauty products that they can bring into their own markets.

The Country Pavilions allow small and medium-sized companies from within select markets to participate in CPNA with the objective of obtaining direct “face time” with distributors and retailers to secure distribution in the U.S. The support and counsel of Country Pavilions organizers allow these companies to take part in an international trade show event in the U.S. and obtain an understanding of the North American marketplace. Additionally, the presence of Country Pavilion organizers, who are representatives of foreign cosmetic industry associations on the show floor, allow U.S. manufacturers interested in those particular markets to gain market intelligence. This program illustrates the business opportunities that lead to new distribution for the exhibiting companies.

Cosmoprof North America will take place July 14 – 16, 2013 at the Mandalay Bay Convention Center in Las Vegas, NV.

For more information visit cosmoprofnorthamerica.com.

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